Freelance as a Maker and Enter the Gig Economy

Photo by Michael Competielle

Why your best talent should be becoming an opportunist

Online retailer shops such as Etsy and Fiver are cool ways to make a buck using your talents and skills. Post your products or talents online and wait for the requests to roll in. Chances are you’ll be working or selling to people you’ve never met, quite possibly nor will you ever. Sort of like a One Hit Wonder (many of my favorite songs and artists fit this bill) often you’ll work for a client once and possibly never again. I feel it’s because you may not have made a personal connect.

I’m not saying Freelancer or Upwork can’t get you repeat business. I’m possibly suggesting it’s doubtful you can easily build a client rapport.

Imagine if we had to go to a job interview daily.

Anxious as we try to put out the best version of ourselves as we are questioned on our talents and abilities. We often know more than the interviewer does about our skill set.

In a time where large corporations are gobbling up startups and market disrupters at an alarming pace the opportunities to enter a workforce of gainful employment, get paid what your worth and achieve long term goals is diminishing.

Mounting college loan debt that is unsecured by an uncertain job market renders the foreseeable future as depressing.

With a compulsory educational system lacking in foresight of our future job market our trajectory is bleak. Removing basic life skills, vocational and hands on electives from most schools, students and young adults are struggling with many of the simplest knowledge or experiences.

Thinking back to my childhood I recall learning mechanical drafting and detailing, how to program a CNC router, culinary class, sewing, photography and film development, wood shop, small engine repair and basic electronics. And this was while I was in high school.

Working around the house on weekends with my dad, summers as an apprentice in the families cabinet shop and working with friends as we souped up our cars, we got dirty and learned to do shit.


Sitting on a bench at a horse farm in New Jersey watching my high school sweetheart practice relentlessly in preparation for the Metal Maclay competition I was approached by the head trainer asking me if I wanted to work on the farm caring for the horses. Having absolutely no knowledge, I agreed and learned quickly how to clean stalls, haying and watering, pick the horses feet, brush them and dress them in tack and blankets.

My experience there taught me the most important life skill ever….Talk to People, Take on Opportunities.

I talked to everyone…. and whom did I meet? A Wall Street broker. And what did she do for me? Introduced me to her computer programmer husband. And what door did that open? Sound engineering, MIDI programming, computer integration, all about Jazz, diversity in communities…. Etc etc. and I was 18.

Naim grew up in Harlem in the 1970’s. Poverty stricken in a declining City he knew he needed to get away. Working as a human billboard for a barber, he was approached by someone asking if he wanted to learn about computers. He was curious and signed up for a programming course and learned computer code.

By the time I met Naim he was living in a large suburban house in Central NJ working as a freelancing consultant for AT&T clocking in a hourly billable rate of over $200 per hour.

Inside the home was a separate wing with Naim’s recording studio which consisted of a live practice/ tracking room and a control room with the mixing console, 16 track reel to reel deck, racks of outboard gear and computers.

Meeting Naim for the first time we instantly connected, he threw me a set of keys, a security code for the studios alarm and a detailed list of instructions on the power up sequence of the studio and it’s gear. I was to start the following evening at 5pm powering up the studio, ushering in the guest musicians and tuning Naim’s guitars.

We would run late into the evening jamming on Soft Jazz tunes Naim played thru his guitars that housed specialized Midi pickups which ran thru a programmed foot switch back to racks of Roland samplers.

High tech for the early 90’s and outer space for an 18 year old kid.

One evening Naim left me a note not to power up the studio and that we were prepping for the following evenings gig in a Jazz club near Newark Airport. He stated it was an African American bar but I’d be alright because “Your with the band”.

I was actually more concerned with my age which the boys in the band sort of chuckled at. I realized later no one really cared.

The next evening I loaded the band truck with racks of gear and Naim and I headed to the club. It was an industrial part of town and the club was hard to recognize from the street.

We loaded in all the gear and I setup the rig as the rest of the band arrived. Big hugs from the guys and a pat on the back from Naim subdued my anxiety.

Crowds of people began to flow into the club, the lights dimmed and Naim and crew climbed onstage. I hung behind the mixing decks assuring a proper mix and prepping for any technical issues.

I began to fall into a trancelike state listening to the band in this dark smoke crowded room.

A gentleman asked me where was my hat as I looked back at him puzzled. He pulled off his cap, threw in a $20 and proceeded to pass it around the club. Minutes later he handed me a pile of cash and said “this is for the band”.

Later that evening as I was packing up gear I mentioned the pile of money that was for the band to Naim. He divvied up the cash and divided it evenly and handed me an equal share. I was puzzled and said “Naim that’s for the band” in which he responded “you are the band my Brother”.

To this day the story brings a tear to my eyes about my opportunity and subsequent acceptance.

Photo by Michael Competielle

Years later I still think back to that experience and how I’ve always taken every gig that came my way.


Throughout my years I’ve built stores, high end residences, galleries and hotels. I’ve detailed shop drawings for Millwork shops and steel fabricators. I’ve installed just about every material imaginable and I’m never afraid to jump in and help. I’ve finished concrete on huge pours by operating the bull float and hydrostatic trowel machines.

I’ve worked on farms, designed custom interiors, build custom millwork in a cabinet shop I owned. I’ve build monster trucks and SCCA racing cars. Worked in an aftermarket Porsche shop and I’ve made donuts, pastries and bread. I’ve delivered wedding cakes and newspapers. I’ve worked on and made corporate videos, short films, web series and feature films.

I’ve hedged economic downturns building decks in freezing temperates in January and February. I’ve shoveled snow, repaired vintage synthesizers, built recording studios, restored massive factory buildings, build polished concrete countertops. Fabricated and installed stainless steel kitchen cabinets.

I’ve done structured wiring, stage wiring and live sound gigs. Soon I’ll publish my first book and start filming my own feature length documentary. I’ve worked in biker bars as a bouncer and loaded tractor trailers with electronics.

Most of these gigs have lead me to more. Most of these gigs have built my confidence that I can do just about anything. I’m always looking for new opportunities to expand my horizons, make a few bucks and meet some new people.

Freelancers often feel trapped in there own world often working in solitude. It could be that person next to you on line in Starbucks or on a park bench in Central Park.

Talk to people and take on new rolls and experiences. Help load in at a trade show or become a brand ambassador for a startup brand. Learn to become a barista or frame pictures.

Freelancing as a maker helps build your network of clients, expands your available talents and excites your creativity.

Trending in incubator spaces, co-working and maker spaces allows freelancers and makers abilities to obtain access to office space, filming locations, shop space with tools and equipment and retail space.

Photo by Michael Competielle

https://medium.com/@mcompetielle/freelance-as-a-maker-and-enter-the-gig-economy-af3f0c7836cd?source=friends_link&sk=5434fd55c819bd8b8e1eacafbb20eabf

And I’m also an Artist. The gig economy is nothing new.

Photo by Michael Competielle

Years ago I was working as a Project Manager for a high end interior design firm in New York’s prestigious Upper East Side. My work had me traveling the east coast primarily Park Ave. penthouses, Greenwich Connecticut’s sprawling mansions and out to Hamptons summertime beach retreats. Our firm was commissioned to design and build interiors and landscapes for A-list celebrities and industry tycoons.

We designed and built spaces with wood and stones of Provenance often removed from European castles and chateaus. Artisans would craft picturesque environments that often landed on the front cover of prestigious publications such as Architectural Digest and Better Homes and Gardens.

Money was never an object nor deemed quite as important as the design aesthetics and execution of the grandest vision. The team of designers, decorators and architects tirelessly sketching, procuring and ultimately having installed the finest materials you could buy. The experience of creativity mixed with extreme wealth permanently changed my perspective on design and execution as we were always pushing the envelope of practicality.

However within the wealthiest of decadent environments I had a secret. I had my own business I was running in the evenings. Setup in a rundown tenement in the then less than prestigious Lower East Side of Manhattan my business partner and I lived and ran an Art Gallery/ custom wood shop in a storefront on Broome Street. Our space on a block of sweatshops, knockoff handbags and fish mongers. Our building full of inhabitants of questionable citizenship mixed with artists and creatives. A perfect enclave of bohemians and people that would never call the cops on us.

Our gallery and shop space was adjacent to the 5 story tenements common corridor where all of the buildings inhabitants had to pass. The gallery originally an illegal squat became official when Billie my partner and friend signed the lease obligating him to pay a rent he could never afford. We became the buildings concierge service as we were generally the first stop the buildings artists would report the evenings festivities.

We would run around New York’s streets hittings gallery openings, poetry readings and live music venues. Sculpture artists friends would invite us to iron pours in back alleyways melting reclaimed cast iron in centries old designed furnaces into original and unique works of art. Street trash became art as we would drop off cab doors and lockers to a local painter know to repurpose them into works of art. Once illegal squats had been converted into artist collectives in which you could view Tesla Coils firing bolts of electrical charge while listening to noise performances.

It was commonplace when having conversations with waiters, bouncers and cab drivers to find out they were actually writers, actors, musicians and photographers. most everyone we came into contact with had another gig moonlighting or daylights a false facade hoping to achieve greatness.

Mornings I’d dress in Versace and English bench-made shoes as I stepped over putrid fish guts and vomit of the gritty LES streets heading to my “sucker-job” as my partner Billie called it. My mind was contstantly racing as I absorbed visual and creative stimulations from the glitz and glamour of Madison or 5th Ave. planning my evenings projects.

Our shop in the less than perfect cellar space made material handling and finishing next to impossible as we would spray lacquers in the common air shaft often dodging spit and cigarette butts careless falling from above. We would build furniture, picture frames and cabinetry for soon to be gentrified LES that rapidly was being redeveloped into Wine Bars, Cupcake Shops and High End residential. Buildings once collaborative art spaces overtaken often in hostile takeovers.

I’ve built exhibits for musuems and trade shows, ran live sound humping W bins and Crown Powerbase amps up and down slippery stairs of spilt beer. Recorded musicians in studios, written my first book, tended to horses, bailed hay, built custom furniture and cabinetry, painted on canvas, built racecars and monster trucks, written films…. and the list goes on.

Currently I’m a daytime Director of Construction working in adaptive reuse of old industrialized buildings. My night gig is sound recording and post production sound for film, experiental design for kiosks and interactive display and product design and branding for a startup.

You may think of me as a woodworker or sound engineer but I just say I’m an artist. Working for almost 30 years in the gig economy as a creative, everyday I awaken with a charge as my mind and body race to the next quest of what to create and how.

Somewhere I have a resume that can be used to get a “sucker job” at a prestigious Interior Design firm, however my body of creative works is my actual resume which you shouldn’t write about but actually consume. Daily my phone rings and my email bings with requests from other creatives hoping to collaborate and create with me. And daily I take on new and enriching gigs to keep my creative spark alive.

As of late I’m asking myself why…. why the gigs and why create? Because I’m an artist and have always worked in the gig economy.

https://medium.com/swlh/and-im-also-an-artist-the-gig-economy-is-nothing-new-9e6a7040c781?source=friends_link&sk=9d05d04b3b3c122cb4cf86aee3b91141