Good Customer Services Involve the Entire Staff.

Photo by Michael Competielle

Heading back from an art installation a few weekends past my wife and I had a craving for some favored Peruvian food. Being we were close to a great restaurant we decided it was a perfect opportunity to stop in.

Over the past year, our lifestyle has changed to where we’ve incorporated a vegan diet. We’ve found many places that have vegan offerings and so we make it a priority to frequent businesses willing to undertake the challenge of modifying their menus and training to accommodate our needs.

Our dietary choice is of the equal importance of empathy to animals, environmental concerns and lastly dietary requirements. Luckily we don’t have nut allergies, gluten intolerance or milk allergies.

Our prior experiences in this restaurant had been quite memorable as we had waitresses that were also vegan and that both had a firm understanding of the ingredients that needed to be excluded in our diet. Our food was amazing and afterward, the waitresses asked us to fill out a survey card expressing our appreciation for the vegan menu items to reassure the owner of the decision to keep the various dishes on the menu. Of course, we complied.

Walking into the restaurant that beautiful fall afternoon we sat down and read through the menu which contained clear and distinct (v) and (gf) next to many dishes.

Over the past year, we have learned that we need to be responsible patrons and specify our exclusions such as no cheese or no queso, no egg, etc. Often the menu doesn’t specify certain ingredients that’ll often wind up in the dish and we recognize we need to remind the staff.

That afternoon we were as extremely detailed to our waiter as we have been in the past again specific that we were both vegan and therefore no meat, no cheese. We each had a lovely Peruvian drink as we awaited our food, hungry from the days hiking.

Out came our painfully frustrating food. My wife’s salad was doused in cheese and a white cream sauce. My meal included a creamy shredded meat substance in two of the three pieces of my trio entree topped with a sliver of hard-boiled egg.

We don’t like to make a scene and felt sympathetic to waitstaff based on the low pay and reliance on tipping to survive. Both my wife and I scraped off the offensives pieces and ate what we could. We paid our full check and left a 20% tip never to patronize the establishment again.

Harsh? Possibly however the systemic failure is real. The efforts to create a specialized menu to cater to specific dietary needs completely ignored is unconscionable.

Upper management who possibly is the owner assumably decides on what dishes the restaurant will offer. The conscious decision to attempt to list knowledge of dietary restrictions on a menu and fail miserably at following through to getting that food onto a plate and served to the consumer is dangerous. With food allergies on the rise and mistakes by the inclusion of ingredients potentially life-threatening why should I risk returning to this restaurant.

Mentioning the scenario to a friend I learned that they also had the same experiences. This is disheartening that a service-based business refuses to get it right. Am I extreme? Not really I’m just cautious.

Van Halen and Brown M&M’s

Back in the 1980’s arena rock was huge with Rock and Roll acts filling arenas and stadiums on huge often sold-out tours. Bands like Van Halen headed up by David Lee Roth a spectacular showman know to preform karate like stunts and often fly over the crowd suspending from overhead cabling.

Van Halen was an experienced roadworthy band and Diamond Dave Roth’s uncle was the owner of the famous Greenwich Village club Cafe Wah? Enter the Van Halen tour rider weighing in at over 50 pages included the legendary request for backstage M&M’s with a caveat of no brown M&M’s in the dressing room.

Once the bands’ management arrived at a venue they would verify if the M&M’s had been included and excluded the forbidden brown M&M’s. Eccentric? Hardly. It was a test to verify the promoter had read and was detailed oriented enough to follow the riders requests. So what if there were brown M&M’s? The band and management would request a detailed safety inspection of the stage and rigging.

Photo by Michael Competielle

The fish is stinky from the head.

Good customer services involve the entire staff.

If you have a broken part in a machine, it probably won’t run. And Ecosystems with a competent out of balance could upset the sustainability of the environment.

So why is a failure of the waitstaff a systemic failure? What exactly is the job requirement? To take a customer’s order, whatever that might entail and ensure it’s prepared and served accordingly. That’s it.

Modern restaurants have bus staff, runners, computerized cash registers. The job requirement is relatively low. Know your product and follow your customers’ requests. That’s it. Simple.

So why the issues? Lack of proper training and desire to care.

A chain is only as strong as its weakest link. One link breaks and you have a catastrophic failure. If there’s cheese in my dish or brown M&M’s backstage what other corners are being cut?

https://medium.com/@mcompetielle/good-customer-services-involve-the-entire-staff-7f10a229319b?source=friends_link&sk=b87de9f35520efb154628171a748e356

Fire Your Toxic Clients to Increase Revenue

Photo by Michael Competielle

For years I’ve been building my business originally as a freelancer working as a hired gun and gradually moving towards a business owner. Often the lines are blurred on the difference between the two but what I will say is there are distinct differences.

As a freelancer you are always out there making connections to prospective clients, competitively bidding against god knows who and aggressively fighting to win work.

Personal investment in time, equipment, insurance and most of all learning is negotiated against low bidders that often haven’t any actual qualifications most frequently to a hiring agent whose objective is the bottom line.

At the start, I jumped at any opportunity that I could to learn my crafts and most often worked for zero pay. The investment into my future by obtaining real-world experience far exceeded the couple shekels my no budget/ low budget clientele could not afford.

I learned a lot, often the hard way. Not only did I make mistakes I learned how to fix them. Desperately needing to make the best of what equipment and knowledge I had I saw a positive trajectory as the quality of my work product increased.

Countless hours were spent reading forums, blogs, books and articles learning the craft while others were having fun. Early mornings my sleep was disrupted as solutions to problems arrived in my lucid dreams.

Money flew out the door at a rapid rate like the deforestation of the Amazon. An unsustainable business model as I was always chasing the dragon obtaining the best equipment to feel eligible to charge accordingly. To this day I’m writing checks monthly to cover the investment costs of these essential tools.

The phone continues to ring with some of my earlier clients wanting me to jump onto their next project. Most of their projects are still low/ no budget as they have also been following the same shitbag business model.

And then one day I just stopped. I didn’t stop working, I stopped taking shitty projects. I raised my rates to where I felt they needed to be and developed some concrete rules.

My first epiphany came during some research on passive income streams. My business was based solely on freelance work that came and went like a Hurricane. Calming before the storm as all was quiet and then the shit would hit the fan. Low budgets, timing constraints, submission deadlines. What the fuck? Didn’t anyone have a freaking plan? Yes, they had a plan however most often it was their plan, their project and their product. And where did that leave me?

Anxious and stressed solving other people’s problems for low money.

So what did I do?

Photo by Michael Competielle

A complete restructuring. It began by breaking down my passions and qualifications. An assessment of which of those areas could yield the most traction for my business model. I began to evaluate my client’s businesses that seemed to continuously be also working for low to no money and I began to see the pattern.

Clients that were working in markets that didn’t have a consumer value ultimately were taking on projects of negative equity. As we would develop marketing material and products without an actual return on the clients or even my client’s client Investment, the adage “you can’t get blood from a stone” reared its ugly head.

As I surveyed the playing field I began to see the gap. An area in my market that had a void I was certain I could fill. Immediately I revised my rate card and mentally fired my underperforming clients as I’d finish their projects as expeditiously as possible fully knowing it was the last time I’d work for them. I needed to stop the bleeding quickly as I felt by continuing down my current path I would reach the bottom.
Instead of working on low and no money projects to obtain more experience and exposure I again decided to reinvest into my best investment…. Me.

Redefining my core business model was simpler than you would think. Fire shitty underperforming clients frees you of stress and anxiety. Your mind can suddenly function clearly as you refine your model. First and foremost what did I feel I needed. Honestly, it wasn’t more money it was a desire to obtain a feeling of accomplishment.

My restructuring has product prototypes sitting on my desk awaiting product launch. I’ve spent my time not working for shitty clients but writing my first book soon to be printed, becoming a writer on Medium, expanding my artworks and planning for some exhibitions in the coming months. I’m in preproduction for a feature-length documentary and developing content for a startup company.

My equipment is all still in use almost daily however I’ve repurposed the business model into profitable markets that I’m passionate about. I’m not spending any more time or effort working to get ahead, I just dumped my bad investments.

Photo by Michael Competielle

As I’ve weeded out the deadwood, my focus is clearer than ever and my path is clear. New opportunities arrive daily with limited efforts as I’m no longer burdened by the stress and anxiety of crappy freelance gigs. 
My profit margins have increased and my stress is none existent. Any expenses going out the door are for me. My products, my projects, and my personal development.

I don’t want you to think this is a get rich scheme nor a crappy fad diet. I firmly don’t believe in either.

This is a perfect way to find your lane and pick up some speed. Will I succeed? Absofuckinglutely… I already have. And what’s on the horizon? More positive upward growth. What I can tell you is as I’ve distanced myself from the underachievers I’ve grown exponentially.

https://medium.com/@mcompetielle/fire-your-toxic-clients-to-increase-revenue-6fdc1b6e692a?source=friends_link&sk=00341abe24fcba97464c44cd512c77ac

Starting a Startup by Starting….Now

Photo by Michael Competielle

Do not spoil what you have by desiring what you have not; remember that what you now have was once among the things you only hoped for. Epicurus

Last week I wrote an article on my experiences taking the Google designed SIYLI course. Part of the course incorporated a great exercise to start the building your future and developing a plan by Writing and Imaging Your Future.

Try it right now. Write down what you feel is the best possible version of yourself in your future. Maybe it’s becoming a yoga instructor or owning and running a food truck. Your personal future goals start now in the present.

During the course I imaged my future was running a creative design and experiential media business. I pictured a situation where I was in an inspiring office environment surrounded by drawings, sketches and prototypes of projects I was working on.

Since that day when I recognized my future path and focused on the goal, situations have presented themselves daily. I’ve worked on multiple corporate video shoots, two web series, two feature films and two shorts. I’m expanding my sound library, developing my immersive interactive kiosk and visual display prototypes.

I’m creating the brand of a new startup venture, designing interiors of a retail store, conversion of a massive old mill and finishing my first book.

Lately I’m attempting to declutter my life by selling off old things that are no longer inspiring. Since recognizing my future my mind is constantly focused on structuring my thoughts and situations that expand upon my vision.

If you’ve followed my advice you should be able to look down at your paper and see your future. It’s hopefully there in black and white. Maybe you thought about it before, talked about it with your friends yet nothing materialized. But I’m going to give you the secret to how to start that startup.

Start…..NOW

Photo by Michael Competielle

The Power of Now

There isn’t any better time to do anything than right now. It doesn’t have to be a huge step. Take one small step once a day for a week and see where you are in a week, in a month.

24 days ago I was a reader on Medium. I’d read 4–5 articles a day and think to myself one day I’ll write an article of my own. And then I did. My first article yielded about 35 views on its first day. Not bad for starting at zero. Second article 82 views in one day. Now I’ve got 700 views, I’m a paid writer for The Startup and developing a following. Incremental steps that honestly I never would have taken if I hadn’t decided to just start now.

A good plan violently executed now is better than a perfect plan executed next week. General George Patton

Okay so maybe I’m not the best writer you’ve ever read, however the best thing I ever wrote was the plan for my future.

Lacking in funding, tools, abilities is not an excuse for not starting. It’s the best recipe for success. Money and a room full of equipment won’t build an amazing product. Your ingenuity will.

Write down your top five favorite products and the companies that produce them that you use daily. Here’s mine:

  • iPad, iPhone, MacBook Pro- Apple
  • Oatmilk- Oatly
  • Silencer/ Convertible Pants- Kuhl
  • MOAH 2- Merrell
  • Polo Shirts- Orvis

Now as I analyze my list I can’t help but think of each companies products design, taste and feel.

Apple products have a form and function that I absolutely can’t live without. As tools of my trades I need a product that will just work. My creativity and workflow is rarely hindered by Apple products as they just function well. An important feature modeled into the fabric of the Brand and subsequently the company.

My lattes have never tasted better than after my discovery of Oatly. Reading the product labels I find a company with humor and foresight. With an importance on the ingredients and sourcing I know Oatly is out for both of our best interests.

Staring at a blank piece of paper in which I had written my future vision. And here I am doing it, building my future. Writing my first article it started with one word, then a title, then a sentence, paragraph and then I published it. Was it perfect? Hardly. Did I do it. Absolutely I did. Would I do it again. Yes. Everyday.

Every minute of my day I’m designing. Products, interiors, articles and sounds. I spend zero time dwelling on time I wasted in the past and only what I can do right now to move my business forward. And that’s by just starting something new right now.

Honestly assessing our favorite daily products and brands allows us to analyze why we use them and why we love them. And now the next lesson for today…

Photo By Michael Competielle

The Power of Why

Why do I absolutely love the products I use daily? Some reasons are technical, some reasons are ethical, some reasons are practical however none of them are based on price. I honestly don’t care about price. Now having said that I know what your thinking.

“Paid writer”

Not quite. I’ve evaluated each of the products I know I love and need to be happy. I enjoy the way I feel and function daily while using these products and brands. There is no way I can put a monetary value on my happiness.

So how does this help your startup?

Build the company of which you’d buy the products from. Don’t worry about profit margins, marketing tactics or distribution chains. Worry about building a great Brand. A brand that cares about quality of its ingredients and that the user experience is unforgettable.

As you look back down at your paper that states your Imagined Future, ask yourself WHY?

  • Why am I starting this company
  • Why am I designing this product
  • Why is my service the best
  • Why do customers trust my brand

My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time. Steve Jobs

Answer why, and if you say it’s for money, your probably in it for the wrong reasons. A lot of my services I give away for free. Know why? The return on investment is often huge. More doors open and more opportunities present themselves, and money always comes. But on my terms as I’ve decided to control my future.

Why… for me.

https://medium.com/@mcompetielle/starting-a-startup-by-starting-now-197cf24aea1a?source=friends_link&sk=b532f455ab9071322b0ef2dd08344b13

Great Things Come to Those Who Innovate

The Rules Are…Don’t Follow Any

Photo By Michael Competielle

We all have witnessed brilliant business ideas pop up into a void of an existing market,that successfully takes off and changes the status quo forever. A gap so wide and vacant you’ll question yourself on why you didn’t come up with the idea yourself. Like watching the instant replay of an amazing touchdown run and seeing that gap, as now visualizing how the running back saw an opportunity and made his move.

Did Blockbuster not see the coming of DVD services like Redbox and Netflix? They most certainly did however they stood there and watched as a small innovative concept…took over.

Blockbuster’s CEO once passed up a chance to buy Netflix for only $50 million

Not smart business. What did Blockbuster do wrong…they didn’t Look, Listen and Learn. Without looking at the then current DVD rental market and heading off the Netflix and Redbox growth, listening to their then current customer base and learning from the data, Blockbuster nailed it’s own coffin shut.

What about Borders books? With over 500 retail based brick and mortar superstores worldwide Borders had a decent market share. In the early 1990’s Borders had an edge on the industry by having a sophisticated inventory system that could predict and optimize consumer purchases. However with growing competition from Barnes and Noble brick and mortar, and online giant Amazon, Borders mounting debt and large wagering on merchandising of CD’s and DVD’s forced them into bankruptcy. Borders didn’t adapt to the moving trends of online sales, while they invested heavily into a market segment that was going digital.

Borders certainly didn’t Look, Listen or Learn to their customers or the industries innovations.


Ironically a few weeks ago I visited an Amazon Books store in Manhattan. The store felt familiar to me with bright lighting and blond colored shelving adorned with 4 Star and above Top Seller books.

Photo by Michael Competielle

We designed our stores around our customers- what they’re buying and what they’re loving. We’ve used customer ratings, reviews and sales data from the hundreds of millions of products online to curate our store with features like “Most-Wished-For” and “Frequently Bought Together.” These features, along with customer reviews, make it fun and easy for customers to discover great products, reviews, make it fun and easy for customers to discover great products.

Sounds to me like Amazon is doing just as I suggest…. Look, Listen, Learn.


Working as Brand Designer for a startup experiential event and products company I’ve been tasked with the core projects of defining our brand, corporate culture, product design/ packaging and defining our target audience. Simple tasks complicated if you head into the quagmire of business development books and websites usually aimed at copying others.

Most of the content outdated or written on a generally broad topic without analysis of the only thing that really matters… the customer.

Recent business advice was to discuss anticipated costs, balance sheets and capital. Typical Wharton School of Business tactics to maximize sales and growth of what?

Of what I asked? We are still defining the targeted market that’ll fit into our brand, vision and values of what this company should be.

Looking at the assembled team of highly qualified team members of our startup, I felt it was imperative to understand why they signed on. Looking and listening to each individuals values on what environment they saw themselves coming to each day. Listening to how they hoped to interact with our future customers and who they visualized those customers to be.

We have a long way to go to build the brand, however by looking at the current state of our alleged competition, listening to our proposed clients and learning from the experience we’re developing what’s soon to be an innovative, lifestyle changing business.

With limited efforts placed on balance sheets and venture capital and all effort placed on defining our mission and culture, we are sure to change the lives of customers…. We shall Look, Listen and Learn

Michael Competielle

https://medium.com/@mcompetielle/great-things-come-to-those-who-innovate-3e387f4e2801?source=friends_link&sk=99f61beebc29cd62992e540b2af85870

Developing a Creative Writing Flow

In the past few months I’ve made a conscious effort to reengage my minds creative thought process. I’ve developed some interesting yearend goals and try my best to keep on track. Unlike the gym membership that I hardly use or the book I may buy in an often feeble attempt to force myself to follow through and finish reading it, my new found creative outlet has been writing. And as of late “Flow” just sort of happens as topics and ideas appear in my mind and like a group of eager schoolchildren volunteering for a fun task those ideas jump up waving their hands saying “oh pick me pick me.”

As a fun challenge to my daily routine and a fusing of creative expressiveness I’ve decided to write 100 blog articles accompanied with original photography. For now I’m sticking with basic first person narrative accounts of a culmination of thoughts and concepts that will hopefully lead me down a path of a more enriching and mindful existence.

Earlier this year I felt like I was stuck in a rut as my mind was struggling to find a more immersive path. At the time I was expanding my foray into environmental field recording hoping to find a quiet location to record within an unadulterated natural habitat. With future plans to head out on a jungle expedition I decided to start locally at a nature preserve to test my equipment, clothing and technique.

The experience was enriching yet frustrating as I quickly experienced what is notably a systemic natural issue… noise pollution. Lawn mowers, cars, planes and people making substantial amounts of ruckus that essentially spoiled my field recordings.

As a side note I’ve recorded audio in various formats for over 30 years and noise has always been an issue. So much so I’ve found myself often recording and coveting noise (if I can record the noise cleanly and without additional pollutants.)

As my wife and I hiked through the muddy game preserve seeking a quiet place to record we examined the stunning landscape of forest and meadows and stumbled upon an interactive kiosk in a field. A clever weathered wooden structure with blocks of carved wood suspended on rods. Each block a unique word carved into each long side to allow a passerby to write a Haiku in a meadow. I was so inspired by the design and unique concept I thought to create my own similar designs for my own yard.

Photo by Michael Competielle

Inspired by the meadow Haiku and feeling creative I began researching Haiku and stumbled upon Courtney Symons 100 Days of Haiku article and the challenge was on. Armed with limited knowledge of Haiku and knowing I would never last 100 days I looked for a writing partner. Having someone to bounce ideas and concepts off of as well as encourage you to keep going we collectively completed 100 Haiku each placed onto 100 original photographs.

My perspective of daily activities changed as I challenged myself daily to find an inspiring and fitting photograph in which I would create an original haiku. After 100 days and lucky to have traveled and photographed New York, New Jersey, Pennsylvania, Florida and Boston and using older photographs I had taken in Pittsburgh and Costa Rica I had what I believed to be the an engaging collection of original Haiku I’m planning to self publish into a coffee table photography book. The project subsequently the foundation behind the 100 days of blogging/ articles based on Seth Godin’s- Make Something Everyday podcast.

Being a Libra my life is all about balance which I juggle with on a daily basis. of foremost importance is making my wife’s morning breakfast with an Almond Milk Latte, followed by spending quality time walking my dogs. I attempt to be mindful during these daily activities however as of late I’m burning the toast and forgot to replenish the Dave’s Killer 21 grain bread that we love. Caught up in my creative process the ideas and writings next stop following as my most creative times are doing mindless activities such as washing the dishes.

My day job keeps my brain pumping as I answer hundred’s of technical questions and coordinate the design and execution of a vast amount of projects. Evenings I’m often working on sound design and editing for my production and post production company.

Photo by Michael Competielle

Next week I’ll begin an intense Design Thinking course thru IDEO. My mind is in 100% immersion with creating, designing and executing. Ideas popping into my head and channeled to my future endeavors be it articles, Brand Designs or scripts for Film.

My Mind is constantly in Flow….

Michael Competielle

https://medium.com/@mcompetielle/developing-a-creative-writing-flow-edecb747667d?source=friends_link&sk=5c2dae48a0e06ce439527a544295a6d9

Brand For Your Loyal Fans

Photo by Michael Competielle

One day I was conversing with the artist representation of a former member of the horror punk band the Misfits. We discussed the current state of the music industry and the reliance on live performances, merch and the frequent release of new content to remain relevant and relatively lucrative in today’s less than optimal entertainment industry. With the current onslaught of competitive and low to no pay streaming services cropping up, the resale value of original music has diminished returns to the artist.

With venues struggling with operational costs and the toughening of drinking laws getting fans out to fill seats has proven to be challenging.

Immediately my thoughts jumped to a social media campaign as an attempt to get the word out and increase awareness and market share. Quickly I was corrected that in actuality management and the artist honestly had a well designed and almost foolproof plan of catering to the existing loyal fanbase and giving them exactly what they wanted.

Management determined that this artist had 10,000 diehard loyal fans and these fans were consumers. It was conceivable each fan had an anticipated annual cash outlay of a similar amount and using that estimated amount as the multiplier a living wage could be obtained for the artist and team. Semi frequent shows were booked at area venues this fanbase was known to frequent. 1,000 person venues were turned down in favor of venues with a 100–400 person capacity.

With smaller venues the chances of a sold out show increase as brand value is accelerated. Venues desire sold out shows to increase merchandise sales and concessions and fans generally rush to purchase tickets fearing a sellout.

With strategic planning of tour date linearly planned with album releases and new touring merch the artist can almost guarantee an estimate yield from each fan or show. Ironically when I asked about the quantity of albums pressed again a well planned answer was received. The quantities released were again based on the fan based and knowledge of quantities generally purchased. Quantities of albums, merch and special releases were kept to a minimum to again almost purposefully plan to sell out.

Products should never be discounted as this would also diminish the brand and product value. Printing an additional 5,000 albums would never create an additional 5,000 fans and most certainly not an additional 5,000 sales. Understanding the brands targeted market and specifically catering to the fanbase generated an almost consistent case flow and ROI.

… I’ll be honest, watching the music industry collapse has been demoralizing and disheartening at times. Trent Reznor

Understanding your true fan base and catering to them with your brand of products they’ll desire and appreciate is like having a private party on private ship.

https://medium.com/@mcompetielle/brand-for-your-loyal-fans-1207596c3401?source=friends_link&sk=51e80a0f28db082ad8cc99021a6058db